Markcomm Pitch

Salesforce Marketing Cloud

Overview

Salesforce marketing cloud is the topmost marketing solution when it comes to increasing your engagement with the consumer. Use its data management tools to collect, organize and use all kinds of first, second, and third-party data along with offline data and to prepare consumer data profiles. Using AI, you can then personalize every interaction and build your brand thus.

Screenshot

Salesforce Marketing Cloud

Features

  • A/B Testing
  • Auto-Responders
  • Customer Surveys
  • Dynamic Content
  • Image Library
  • List Management
  • Reporting/Analytics
  • Template Management
  • WYSIWYG Email Editor
  • Subscriber Management
  • Event Triggered Email
  • Drip Campaigns
  • CAN SPAM Compliance
  • Drag-and-drop segmentation
  • Customer journey management
  • Lead capture
  • Deliverability tools

Specifications

  • Deployment: Cloud Based, Web Based, SaaS Based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Salesforce Marketing Cloud Users

Available Support

  • Live Support
  • Business Hours
  • Online

Language Support

  • English

Company Details

  • Company Name: Salesforce

  • Headquarter: United States

  • Full Address:

Reviews

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed–typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

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In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

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Marketing Cloud allows us to interact with our clients from different platforms, we have the possibility of sending bulk text messages to your cell phone, sending automatic notifications reminding you of important information, as well as chat messages in order to provide the possibility of interacting with the client In case this one has any doubts, this has allowed us to be closer to them, and to stimulate the use of digital tools in this time when access to physical branches is so difficult.

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I really like the integration it has with Google Analystics 360 that allows us to measure the impact that different campaigns and interactions have on customers, this tool allows us to evaluate and analyze how efficient our campaigns are and the quality of our digital content, this information It allows us to improve in the aspects that have shortcomings and strengthen those aspects that have reported good results. In addition, their email campaigns allow us to send mass emails to our clients.

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