Markcomm Pitch

Overview

Quantcast enables publishers, site owners, marketers, and agencies to gain accurate data about their target audiences. It offers a range of analytics and data mining tools to better understand the behavior of your audiences across devices and platforms.

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Quantcast

Features

  • Campaign Management
  • Custom audience segments
  • Competitor website traffic comparison
  • Audience interests
  • Analyzing return visits
  • Audience geographic data
  • Entry and Exit Pages
  • Custom Reports and Dashboards
  • Retroactive Reporting
  • Segmentation
  • Standard Event Tracking
  • Performance and Reliability
  • Site Search Reporting
  • Performance and Reliability
  • Conversions

Specifications

  • Deployment: Cloud Based, Web Based, SaaS Based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Quantcast Users

Available Support

  • Business Hours
  • Online

Language Support

  • English

Company Details

  • Company Name: Quantcast

  • Headquarter: United States

  • Full Address:

Reviews

I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that’s what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

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The platform itself and the capabilities are not great. We’ve tested quantcast a few times and results are always really low compared to other programmatic vendors.

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In order to take full advantage of its capability, you can’t just rely on the standard copy and past code snippeet – you need to customize your code. Sometimes, it’s hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren’t HTML literate.

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Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns.

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At first it was a bit confusing, it is not easy to manage its interface when you are a beginner, but doubts are solved quite quickly and whenever you need them your customer support can help you better understand how to use it.

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