Twitter is one of the world’s most popular social media sites with more than 271 million monthly active users sending more than 500 million tweets per day. The microblogging service is available in 35 languages, and more than 77% of the site’s users reside outside of the United States The service sees massive spikes in tweets during global events or major breaking news stories.
Now, Twitter is fast becomig a global, virtual shopping mall between the retailer and the consumer, with its “buy now” button.
In the second quarter of 2014, Twitter reported that its advertising business brought in roughly $277 million in revenue. That was an increase of 129% from the previous year.
Why to Advertise on Twitter?
Twitter ads are best for a few common marketing objectives, including:
- Promotions: Recommended for time sensitive events with a sense of urgency. Twitter users are following brands to get information on discounts and free stuff.
- Brand awareness: Allow advertisers exposure to potentially new audience.
- Followers: Pay-per-follow to grow the follower base and leverage this audience for future promotions and dialogue.
Here are a few factors, which are important for brands and businesses on Twitter:
- A great customer service channel
- Grow base and attract followers
- Get results with promotional tactics
- Twitter is strong in mobile
- 140 character Tweets make a brand a better communicator
- Twitter is a great real-time search engine
- Twitter’s a top source of news
- Twitter is for PR
Three Types of Advertising
Twitter offers three major advertising methods for reaching its growing user base. Twitter offers three types of advertising: Promoted Accounts, Promoted Tweets and Promoted Trends.
Today, 60% of Twitter users log in via mobile devices, and it is mobile growth that is contributing to an impressive growth in twitter’s ad revenues.
A Promoted Account is an ad that invites targeted Twitter users to follow your brand – attracting more of the right followers to your brand faster. Promoted Accounts help you reach more followers likely to be interested in your brand and build a community of advocates.
There are many targeting options available, and you can target Promoted Accounts using: interest, geography, gender, tailored audience, TV targeting, device targeting, keywords, users like your followers, languages, etc.
Promoted Accounts are priced on a Cost-per-Follow (CPF) basis, and you pay only when a user clicks Follow on a Promoted Account placement.
Promoted Tweets are similar to organic Tweets. Promoted Tweets can include links to websites, hashtags and rich media. Promoted Tweets allow you to use our targeting capabilities to deliver Tweets to specific users and during specific moments.
Lead Generation Card
Lead Generation Cards are a new ad format offered for Promoted Tweets. These allow advertisers to automatically capture user data directly from within a tweet with a single click.
The creative portion of the card contains the promoted tweet, short description, call-to- action, and the added bonus of an image. Users can easily and securely share their email address with a business without leaving Twitter or having to ﬁll out a cumbersome form. When someone expands your Tweet, they see a description of the oﬀer and a call to action. Their name, @username, and email address are already pre-ﬁlled within the Card. The user simply clicks a button to send this information directly (and securely) to you.
Lead data can be sent to the advertiser or simply downloaded from Twitter. This ad format will display on Twitter.com, iOS, and Android clients.
Trending topics on Twitter capture the moments consumers care about most. Promoted Trends are positioned at the top of this list for a 24-hour window and are clearly marked with a promoted icon. Promoted Trends are a perfect way to kick start a conversation, launch new products, run major campaigns or target key dates to drive mass awareness.
How to set up Twitter Advertising to build awareness for your business,you can Download Free eBook “How to Use Facebook and Twitter for Business.
Are you planning to advertise on Twitter? Download our eBook and Do IT Yourself. Else, ask an inbound agency to help you leverage Twitter Advertising for your business.