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Email Marketing

5 Tips For Better Email Marketing Performance

Email Marketing Performance

Email is an effective method to promote your services. Others have been unable to generate the kind of results they were expecting, and here we share five ways to improve email campaigns.

1. Personalize Your Email Content.

Personalizing the content is an exciting way to make your email campaign effective. However, by personalization, we don’t mean just adding the name of the customer. You can segregate your customer and send relevant emails to each.

2. Avoid Certain Words

Spam filters remove any emails that have words sounding like spamming emails. Avoid usage of words that spam filters would find confusing and mark as spam.

3. Change The Times You Send Your Emails

Try and change the times you send your emails. Catch people when they might just be checking the emails. This ensures a better chance of being read.

4. Ensure You’re Building An Engaged Email List

Instead of maintaining a too-long list of customers, have a list of those already engaged. Remove the old and inactive subscribers frequently and check addresses that keep bouncing.

5. Optimize Emails For Mobile

Lots of people use their mobiles to access emails. Make these emails optimized for your mobiles. Have short subject designs and use a larger font to be noticed by the customer.

Are you looking for email marketing software? Find MCP’s list of the Best Email Marketing Software.

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