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25 Best SEM Tools For Advertisers Of All Sizes To Promote Products And Services

Best SEM Tools

Marketplace has been becoming increasingly competitive. It is not an easy task to promote your ideas, services, products in the online world.So many products are trying to grab the attention of the same people.

All this is happening in the online world. Hence you need some best SEO tools which can help you promote your products and grow your business.

Search engine marketing now has been delinked from SEO. The acronym SEM is specifically refers to Paid Search. Paid search advertising, paid search ads, pay per click (PPC), CPC all are the parts of SEM.

In SEM, businesses identify keywords, and then they bid on keywords to push their ads.  Here, we have selected 25 Best SEM tools for advertisers of all sizes to Promote products and services.

1. Google Ads

Google Ads is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.

It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location.

2. HubSpot Ads

With this, you can target exactly who you want with automatically syncing audiences. HubSpot makes it easy to target your Facebook, Instagram, LinkedIn, and Google ads quickly and easily.

Create audiences based on site traffic in just a few clicks. Rule-based segmentation lets you go a step further, targeting only those who have visited specific website pages. Or, create custom lists to target visitors at different stages of their journey based on data from your HubSpot CRM.

Save time by managing your ads in the same place you manage the rest of your marketing campaigns. Create Facebook and Instagram lead ads directly within your HubSpot account. Associate your ads with campaigns, and see how they’re driving revenue in relation to your other marketing assets.

3. SEMrush

SEMrush allows businesses to analyze performance of website content across social networks and plan or schedule posts across Facebook, Twitter, Instagram, Pinterest and LinkedIn. It lets users identify topics for marketing articles, track task deadlines and utilize templates to manage SEO content. Additionally, administrators can build custom reports using the drag-and-drop interface and share them with team members via email.

It provides keyword volume, CPC, and competition data for any keyword via a phrase match report and related keywords report, ensuring advertisers don’t miss out on a keyword.

4. Supermetrics

Supermetrics is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis.

This tool for SEM makes it easy to update client-facing reports quickly, so you can spend more time analyzing data, developing insights, and executing a killer paid search strategy.

5. Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices.

It also helps you improve your product quality and velocity with feature management. You can also drive measurable impact with product experimentation. Another option is to optimize the experience across any platform including websites, backend code, mobile and conversational apps.

6. Shape

Shape’s cloud-based solution offers tools designed to manage online marketing and promotions, capture leads from online sources, organize sales pipelines, connect with customers and automate everyday tasks.

Shape syncs with AdWords, Bing Ads, and Facebook Ads to create one main hub where all budgets can be managed throughout the month.

Shape will send emails notifying analysts whenever there is a certain percentage of budget left within or across campaigns, which drastically reduces the risk of going over-budget–any analyst’s worst nightmare.

7. Moat

Moat Visualize the direct and programmatic relationships between brands, publishers, networks, and programmatic execution platforms. Key features of Moat include non-human traffic detection, understanding customer behavior, marketing analysis and visual/other content delivery measurement.

Additionally, its full-service reporting platform helps with real-time updates, automated email alerts, collaboration and unification of third-party data on one screen, transaction tracking and creating collateral and graphs.

8. Optmyzr

Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads.

It includes a one-click optimization functionality, which provides automated suggestions to improve the advertisements to configure accounts, keywords targeting, bids and display networks.

Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads. It includes a one-click optimization functionality, which provides automated suggestions to improve the advertisements to configure accounts, keywords targeting, bids and display networks.

9. Marin Software

Marin Software is a cloud-based digital marketing platform that enables marketing professionals to manage their digital advertisements on Google, Facebook, Amazon and more.

Marin Enterprise allows users manage large-scale digital advertisements and campaigns. The platform helps analyze customers’ online behavior and ad interactions to optimize ad targeting.

10. Bing Ads

Bing Ads is Microsoft’s search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo! Bing Network.

Bing Ads features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.

11. Acquisio

Acquisio is a cloud-based digital advertisement and campaign management platform. It manages and organizes various advertisement initiatives for digital marketers, agencies and search engine marketers. The platform helps with customer acquisition using digital platforms such as Google AdWords, Facebook Ads, Bing Ads and more.

Additional features of Acquisio include Acquisio Turing, which is a machine learning solution; cross-publisher campaign management, which helps in display all publishers in a dashboard view and campaign reporting, which provides custom and generic templated peer to peer comparison reports.

12. Adobe Advertising

Adobe Advertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns, and is integrated with Adobe Analytics.

13. SE Ranking Reviews

SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, and automated professional reporting.

Social media management tools include auto-posting to social sites and reports on the best times and content types to post. Users can also add company branding to reports generated with SE Ranking.

14. AdStage

AdStage is a cloud-based, cross-network automation and reporting solution which brings advertising data to a unified platform enabling marketers to analyze, visualize, optimize and report ad performance.

The solution helps businesses manage pay-per-click campaigns across Google AdWords, Twitter, Facebook and LinkedIn. AdStage provides modules for domains such as automation, data API and reporting. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.

15. Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more.

Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results.

16. ClickGUARD

ClickGUARD intelligently identifies and blocks all types of worthless clicks on your Google Ads to eliminate wasteful clicks on autopilot. ClickGUARD effectively safeguards and maximizes your Google Ads ROI so you can focus on the quality and success of your business without having to deal with abusive, disruptive, fraudulent and wasteful clicks.

Real-time clickstream information with insight into everything you’d want to know about your ad clicks. Campaign optimizations based on post-click visitor behavior eliminate low-quality traffic sources.

17. NinjaCat

NinjaCat is a cloud-based pay-per-click (PPC) and search engine optimization (SEO) reporting platform. Designed for digital agencies, the software helps convert and retain clients through report generation, campaign management, call tracking and budget monitoring.

NinjaCat’s PPC reporting and SEO reporting solution helps digital marketers with routine insights and PDFs to measure the progress of clients; budget monitoring functionality enables users to centralize all the expenses on one platform for a quick overview.

18. Ahrefs

Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of competitor’s strategies helps users formulate new strategies accordingly.

Users will also get to know the impact of existing backlinks on their current website. With on-page analysis, you can analyse a link based on target keywords.

The keyword analysis tool helps you find appropriate keywords for your content that will drive increased traffic to the website. Users can also monitor the progress of the site and compare it with their competitor’s site with the competitive comparison tool.

19. WordStream

WordStream Advisor is a cloud-based advertising management solution that allows advertisers to manage all campaigns running on Google Adwords, Facebook Ads and Bing Ads through a single dashboard. It mainly caters to the call center industry.

WordStream include dynamic keyword implementation, geo-targeting, conversion tracking, call tracking, landing pages and performance reporting. The app offers AdWords Performance Grader, a free tool which provides users with insight into the performance of their account in comparison with the competing advertisers.

20. Google Trends

Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic which can be invaluable at any stage of a business’s growth. If you are not sure which SEO keywords are the ones for you, this is the best SEO tool to use.

21. AdAlysis

Easily test, build or manipulate ads in bulk. It doesn’t matter if you have 100 or 10 million ads, you’ve never seen ad management this easy before. It helps you chart your Quality Score and their factors over time to see what is changing. You can also see recommendations of where and how to improve your Quality Scores.

Most importantly, you can always analyze your keywords landing page experience in new dimensions. Broken URL checking and domain monitoring ensure your website is always accessible to your visitors.

22. Keywords Everywhere

The Keywords Everywhere browser add-on can be easily installed on either Chrome or Firefox. The best part is that it shows you monthly search volume, CPC and competition data of keywords on multiple websites.

Keywords Everywhere pulls the “People Also Search For” and “Related” keywords from Google & Bing and shows them to you with the volume metrics right inside the search pages.

23. KWFinder

An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP. Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

24. PPC BidMax

PPC BidMax is unrivalled in automated Pay Per Click management software. It will help you efficiently manage your online advertising campaigns for Google, Yahoo and Bing within one simple interface, while boosting your return on investment.

Direct advertisers who want to manage their PPC ad campaigns in-house without having to spend hours a day managing their campaigns. You don’t need to spend hundreds of dollars to outsource your PPC campaigns. You will have the exact same pay per click software your agencies use to manage their client’s campaigns!

25. Spyfu

Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites’ rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors’ AdWords billing history and recommends keywords that are being used by competitors.

Marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic.

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